WW socializes with Plan.Net

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WW socializes with Plan.Net

The digital agency of Serviceplan Group, Plan.Net, was given the opportunity to work on a wide range of digital concepts for WW’s (ex-Weight Watchers) paid social media and websites. With simple images as well as static and dynamic banners, Plan.Net has adapted an international concept provided by WW to strenghten its visual world within the confines of the communication targets.

In order to communicate adapted messages and visuals to the user, Mediascale (data and programmatic) is responsible for the distribution of dynamic banners for all WW campaigns in Belgium and the Netherlands.

The media agency of the group, Mediaplus, took over the strategic and operational management of digital media such as search and social networks.

 

https://www.weightwatchers.com/be/nl

Contact

Nancy Delhalle

Chief Marketing Officer

+32 2 774 01 00