L'Oréal

We condemn Chinese real estate

Amnesty International

BMW Venice
  • Category

    Intelligent Marketing Services
  • Industry

    Cosmetics
  • Client

    L'Oréal

Prestigious real estate projects are often promoted with attractive 3D simulations. Serviceplan used the same visual language to promote a fictional real estate project in China, except that the model’s figures were adapted to draw attention to what is going on behind the scenes in China. Millions of Chinese people have been thrown out of their homes to make room for luxury buildings. At the request of Amnesty International, Serviceplan created a campaign to speak out against this growing problem.

Nancy Delhalle

Chief Marketing Officer

+32 2 774 01 00