Intelligent Marketing Services

for L'Oréal

BMW Venice
  • Category

    Intelligent Marketing Services
  • Industry

  • Client


Serviceplan Solutions takes care of all below-the-line activities of 45 brands of L'Oréal in Belgium and 33 brands in the Netherlands. These activities are good for 5,500 enormously varied transcreation & adaptation jobs a year. Following a flow analysis, the process was automated and optimised to enhance efficiency, with a reduction in marketing costs of 30% as a result. The Intelligent Management Services tool (IMS for short) organises the whole process from initial discussion to deliverable. Briefings, checks, corrections, generation of final documents, timesheets, reporting, archiving - IMS keeps track of them all. IMS simplifies day-to-day work and helps to save time, which results in a faster time-to-market and more cost-effective production.

Nancy Delhalle

Chief Marketing Officer

+32 2 774 01 00