Let’s fail big time
Krëfel asked us to make cool YouTube pre-roll ads about the XXL summer discounts in July. Instead of creating content, we choose to ‘recycle’ existing YouTube footage. More specifically short ‘fail videos’ where reckless people destroy their electronic devices. At the end of the 6” pre-rolls, viewers are invited to discover Krëfel’s summer discounts for a new item of the demolished device.