american tourister

Road Trip Project

European Union

BMW Venice
  • Category

    Campaign
  • Industry

    NGO
  • Client

    European Union

4 routes, 12 000 km, one Europe.

During spring and summer 2018, 4 duos of travellers embarked on a journey across the continent and explored a variety of projects and initiatives enabled by the EU.

Luisa and Louis, Yldau and Fabian, Susann and Kenneth, Luna and Achilleas were the first ever Road Trip Project travellers, selected among 2000 applicants.

Their experience brought them to 24 European countries along 4 successive routes: the Mediterranean (the route of the roots), the Atlantic (the route of great explorers), the Danube, (the route of great nature and shared resources), and the Baltic Route (a route through time and space). Their adventures were shared on Social Media for fans to follow.

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Contact us

Nancy Delhalle

Chief Marketing Officer

+32 2 774 01 00