L'Oréal

Studio Brussel Break A Leg Dave

BMW Venice
  • Category

    Digital Media
  • Industry

    Media
  • Client

    Studio Brussels

On the 12th of June 2015, Dave Grohl broke his leg while performing in Gothenburg. Unfortunately The Foo Fighters had to cancel their upcoming shows including Rock Werchter, Belgium’s biggest rock festival. The broken leg of Dave was a hot topic in all national and international media. It perfectly matched with the momentum and the audience of Studio Brussels.

Serviceplan thought of an idea to let fans sign the ‘virtual’ cast of Dave Grohl, to support the band and express sympathy for the Foo Fighters.

Results:

39.450 signatures and 252.000 page visits in 91 countries on breakalegdave.com.

Moreover we reached about 50.000 page views on the Studio Brussels website and more than 9.250 page views on the popular news site Newsmonkey. On Facebook the radiostation reached about 95.000 people. 

Contact us

Nancy Delhalle

Chief Marketing Officer

+32 2 774 01 00